Friday, 17 July 2009
Melbourne college forced to close
This is a very bad look for the Australian education market, especially as it is still in damage control over ongoing violent attacks on Indian and other students.
Monday, 8 June 2009
Australia: student attacks threaten market
The international education market is Australia's third biggest industry behind iron ore and coal, worth in excess of A$15 billion each year. The market may be at risk due to what seems to be a worsening pattern of violent attacks against international students, particularly in Melbourne.
For the past several weeks Australian media has been reporting on attacks against Indian students. The story has been picked up by media across the world, including in India, China and Indonesia where concern seems to be rising about the safety of the young people that travel from those countries to study in Australia.
Anger is rising in the ranks of international students in Australia who feel that governments at the State and Federal level are not doing enough to address the problem. There have been several large public protests by international students in both Melbourne and Sydney. (see video)
It seems that Australian governments are now starting to react with various taskforces aimed at addressing the problem. Whatever they plan to do they better do it quickly or risk watching a large chunk of Australia's international education market share get snaffled by competitors like the US, UK and Canada who do not currently have the same issues (or at least not that we have know of). There are signs that the recent trouble has already had an impact on future enrolments in Australia
Those who would like to know more about this issue might be interested in this opinion piece which takes a step back from the current instances of violence against international students in Australia and views the problem in the context of a broader systemic failure.
Wednesday, 27 May 2009
International Students: US institution websites
In my web travels I think I may have identified an interesting pattern.
It seems to me that the websites of the majority of institutions in both Australia and the UK have a separate section, usually with a clear link on the home page, dedicated specifically to prospective international students. On the other hand very few US institutions seem to take the same approach. If there is information specifically for international students it is generally not very easy to find from the home page.
Admittedly I have not crunched any numbers on this so it is very much a gut feel based on the many sites I have visited.
Am I right about this, or have I got it totally wrong?
Sunday, 19 April 2009
Canada has no idea in India
Last year just 6,937 Indian students chose to pursue further study in Canada. Just under 97,000 chose Australia.
The reason for this disparity is simple - Australia recognises the value of education as a valuable export industry in its own right, and Canada apparently does not.
Ok so you can't believe everything you read in the press, but if the Star article is even half right, Canada's efforts to market the country's educational institutions fall somewhere between non-existent and "we're thinking about it...it's definitely on our to do list".
The article highlights the contrasting approaches of Australia and Canada when it comes to education marketing in India - the former well funded and professional, and the latter woefully under funded and half hearted.
The Australia/Canada link is interesting. The economies of the two countries are quite similar, with both traditionally reliant on raw materials and agriculture as the mainstays of their export industries. It is interesting then that the approaches to international education are so different. International education is now the third largest export industry in Australia (behind iron ore and coal) and is worth over $14bn. That's a lot of dough, especially in the midst of a global financial crisis. It would rank nowhere near as high on Canada's list of exports.
The Toronto Star article focuses on universities and largely ignores the vocational education and training (VET) sector. Australia's success in attracting VET students makes the situation look even worse for Canada. In Australia in the 12 months to December 2008 the VET sector ranked first by volume of commencements and second by volume of enrolments. VET was the fastest growing sector in both enrolments (46.4%) and commencements (46.1%). For both measures, this was the highest rate of growth in any sector. 82.9% of VET enrolments came from Asia and this region experienced growth of 51.5%. The three largest markets in this sector by volume of enrolments were India (52,381), China (25,431) and Nepal (12,813).
Canada should lift its game in India for its own sake. Until it does Australia will continue to reap the benefits.
Tuesday, 14 April 2009
Australia: College fraud crisis?
International students are at the centre of the controversy. Sometimes they are victims - charged exorbitant fees by institutions for subject results, or for failing to submit assignments. In other instances it is alleged that students are complicit in the wrong doing, paying dishonest operators to obtain fraudulent visa credentials.
There are differing views on the extent of the problem in Australia, but it appears that pressure is mounting on the Australian Government to take decisive action on the matter - see full story
The Government seems to be trying to play down the issue. That is all very well, and it may be that the problem is not as significant as the media reports make out. Even so, if momentum in the media continues to build on this issue so will the public perception that there is a problem. Negative perceptions of the integrity of the Australian education system is something that the Government definitely does not want, especially considering that the provision of education to overseas students is the country's third largest export industry.
Australia is not alone with this problem. Coincidentally a story in the Times Online today outlines similar visa fraud problems in the UK and notes that "bogus colleges set up to help foreign workers to enter Britain illegally have long been considered the biggest loophole in British immigration controls" - see full story
It is vitally important that Governments get this kind of activity under control, both to protect international students, and to safeguard their country's international reputation as a high quality education market.
Wednesday, 8 April 2009
Investigation targets 20 Melbourne colleges
This has been an ongoing problem in Australia and also in the UK where visa rules for international students were tightened last year to limit the opportunity for fraud.
We'll keep a watch on this story to see how it unfolds.
Friday, 27 March 2009
You Tube EDU launches
For more info check out the TechCrunch story.
Institutions have to apply to You Tube to get their channels listed on You Tube EDU. At this stage they are only accepting "qualifying two- and four-year degree granting public and private colleges and universities" (see sign up page)
The launch of You Tube EDU is an important development for any institution which already has, or is considering implementing, an internet video marketing strategy.
Tuesday, 24 March 2009
Singapore rising
This strong growth is a further indicator that emerging international education markets like Singapore and Malaysia continue to make significant gains in grabbing a piece of the international student pie.
These emerging markets may also benefit from the global financial crisis, with students in Asia and India looking for more affordable education options.
It will be interesting to see if the strong growth trend continues.
Sunday, 22 February 2009
Canada to up international student numbers
It seems that Canada has been eyeing off the Australian model and is looking to copy it. Australia admits large numbers of international students who then earn points which assist them to obtain permanent residence when they complete their studies. Minister Kenney noted that the new Canadian approach will involve a much larger number of international students who will have the option to put themselves on a "much faster pathway" to immigration.
Monday, 19 January 2009
Financial Crisis cuts international student numbers
On 19 January The Australian reported that most Australian institutions are seeing an increase in student deferrals and are anticipating a drop off in international students numbers. The national peak body for English language colleges, English Australia, confirmed a decline in enrollments from Asian markets, with Japanese and Korean markets leading the fall.
On 20 January the Vancouver Sun reported a 5-7% drop in international student enrollments in B.C schools, with Korea leading the decline.
Like most industries, international education is in uncharted waters when it comes to the impact of the financial crisis. The prospect for long term market growth remain strong, but the short term effects of the current crisis will probably only become apparent over the course of 2009.
Friday, 16 January 2009
The Economist: UK international education market
Just came across this interesting article in the Economist which provides a snap shot of the UK international education market.
It picks up the theme of increasing global competition in the international education market which I've looked at in earlier posts. The article discusses how universities in the UK are increasingly turning to the private sector to help them recruit international students.
Increasing global competition is a challenge for all institutions, but it is not all doom and gloom. As competition increases so will demand. IDP predicts that global demand for international higher education will grow from 2.173 million in 2005 to 3.720 million in 2025. This is growth of 71% over 20 years, or compound growth of 2.7% per year.
So the pie will get bigger, but there are more competitors who want a slice.
Tuesday, 13 January 2009
US thawing on education agents?
An education agent advises students on study options that are the best fit for them and usually helps the student to gain entry to the educational institution of their choice. Agents operating in offshore markets will often also work as quasi immigration and travel agents, assisting students with visas and other pre-departure arrangements. In some countries 60-80% of students who seek to study abroad are assisted by education agents (NAFSA).
Agents typically get paid a commission by an educational institution when a student is placed successfully. Commission arrangements vary widely but can be in the order of 10-20% of the first year tuition fee.
Educational Institutions in Australia and the UK have been using education agents for years to recruit international students. Even the largest and most reputable Australian universities make extensive use of agents, and their web sites will generally point prospective students to agents in their home country. (See for example University of Sydney)
US universities have largely shunned the practice for two main reasons - a belief that it is prohibited by US law (it's not), and a concern that agents motivated by commission do not act in the best interest of students. The second argument is curious because as the AIRC points out in a recent paper on the issue educational institutions already make extensive use of agents in other fields:
- Headhunters assist with staff recruitment
- Stock brokers manage university endowments
- Real estate agents assist with sale and purchase of property holdings, and
- Insurance brokers assist university risk managers
The American International Recruitment Council is trying to promote the use of agents by US institutions by establishing best practice standards and a certification process for agents. The proposed six step certification process is as follows:
- Apply for Certification (pay application fee)
- IntegraScreen Due Diligence Report (included in application fee)
- Undertake prescribed AIRC-developed professional development (paid by applicant)
- Perform a self-study
- Undergo an external site visit (paid by applicant)
- Certification Board Review (if approved, payment of membership fee)
The proposed certification process is much more rigorous than the processes currently employed in Australia and the UK. It may mean that only larger, well resourced agents will be able to go through the process, which is probably the outcome the AIRC is aiming for. It is probably also necessary to overcome the widespread concern over use of agents in the US.
Competition for international students continues to increase, both amongst the established players like the UK, Australia and Canada and emerging markets like, Malaysia and Singapore. The US will always attract a large number of international students, but if it wants to increase its market share institutions will have to embrace the use of offshore education agents. The AIRC is leading the horse to water. Time will tell if it can also make it drink.
Tuesday, 6 January 2009
Black List Update: Hong Yun International
Click here for more info.
If you know of any other candidates for the list - be they agents or institutions - please help us out by completing our anonymous whistleblower form
Monday, 29 December 2008
Taiwan - a new player in the international education market
I have just come across an interesting article about Taiwan's intention to admit Chinese students to its universities starting in 2009.
According to the article, the government of Taiwan is taking things slowly as it deals with significant domestic concern over the move.
Saturday, 27 December 2008
Emerging Markets: international competition hots up
However competition looks set to increase with several emerging markets actively seeking to expand their market share.
Foreign students in Japan now stand at about 124,000, a significant increase on previous years. The main source markets are China, South Korea, Taiwan and Vietnam.
Malaysia currently hosts approximately 63,000 foreign students and expects that number to grow to 80,000 by 2010. The main source markets are Indonesia, China and Iran.
There are about 50,000 foreign students studying in India
The international education market is predicted to grow to 3.7 million students per year by 2025. As the market grows so too it seems will the competition between the countries vying for the attention of international students.
Friday, 19 December 2008
Social networking - the dangers
As discussed briefly last week, Twitter is just one of a fairly new batch of social networking web sites. Put simply these are web sites that enable people to join and connect easily with others. Unless you have been living on another planet you will have heard of some of the big players in this area, including MySpace, Facebook and Twitter.
Many businesses, including educational institutions, are now using these social networking tools as part of their marketing strategy. It can work very well if done properly.
One of the emerging risks in this area is a form of web based identity theft. There are increasing instances of educational institutions having their brand used on social networking sites without permission. Corporate branding is used to establish official looking user groups and sub communities, often with a commercial gain in mind.
A recent post on squaredpeg.com provides alarming details of highly organised misuse of college/univeristy intellectual property (i.e logos) to establish "Class of 2013" groups on Facebook. It makes for interesting reading and tracks the unfolding discovery of the extent of the scheme. Many of the groups alrady had hundreds of unsuspecting students as members. Presumably many of them thought that they had joined an "official group" started and/ir moderated by the institution in question. At last count over 200 colleges in the US had been affected.
This type of behvaiour is akin to identiy theft. And the real concern for institutions is the loss of control of their corporate identity and the very high reputational risk that comes from having that identity hijacked by an outsider.
I guess the moral of this story is that institutions need to be aware of how their brand is being used in cyberspace. Even if you don't use social networking tools as part of your marketing strategy it is very important to have a sense of the presence your school has on the web. The cost of doing nothing could be very high.
Saturday, 13 December 2008
Twitter for marketing
Twitter is one of the multitude of social networking sites that have become so popular in recent years. It basically enables users to provide updates on what they are doing in 140 characters or less.
Importantly it is popular - very popular.
So what? Well, Twitter offers a lot of opportunities for institutions who want to attract and enrol international students. With a bit of imagination you can build a network your institution and course offerings.
Best of all it should not take too much time. A few well planned minutes during the week could yield great results.
There are already lots of educational institutions using Twitter as a marketing tool. You can get a sense of how they are using it by visiting the Twitter brand index and clicking through the Twitter profile of the institutions listed.
Ok, so how could you use it? There is a great blog post on this over at .edu guru which I highly recommend that you read. A couple of the ideas suggested there are:
- special offers only available on Twitter
- a campus tip of the day
News and updates are obvious candidates for inclusion, but it is important not to be too dry. Twitter works best when you engage with your audience.
If you want to give Twitter a go it is simply a matter of going to the Twitter home page and signing up for an account. It is free.
Oh, and if you want to link up when you get there, here's our profile
Thursday, 11 December 2008
Australia: Cookery and Hairdressing courses to get the chop

It is widely expected that the Australian Government will soon remove hairdressing and cookery courses from the list of employment skills in short supply in Australia.
If it happens, vocational colleges specialising in hair dresssing and cookery courses are likley to feel the pinch.
Currently international students who complete courses in hairdressing and cookery are entitled to extra migration points for applications for permanent residency in Australia because the two trades are on the Migration Occupations in Demand List
The Australian Council for Private Education and Training, has reportedly lobbied the Australian Government on this issue, and has called for appropriate transitional arrangements for students and colleges. The current economic environment is ACPET's favour. The Government is unlikely to want to make decisions which result in job losses - at least not for the moment.
Students and academics oppose Big Brother
According to the BBC many academics have complained they are being asked to "spy" on students in a quasi immigration officer role.
It is understandable that there is concern about these new measures, but the content of the laws is hardly surprising. The current student visa system appears to be very open to abuse and it was really only a matter of time before the UK Government responded with stronger regulation. As a matter of interest the BBC also reported today on an extensive student visa scam that had been operating quite openly for some time - see full story.)
The UK Government is not breaking new ground here. Australia has had laws regulating the provision of education to international students in place for several years. A National Code of Practice introduced in 2007 places strict quality controls on institutions.
Certainly there is a compliance burden and cost to be met by UK institutions, but they are also benefiting handsomely from the international students that they enrol.
Regulation like this is not all down side for educational institutions. A robust regulatory regime which improves the quality of the provision of education to international students can do a lot to improve the perception and reputation of a given market. The US, UK, and Australia remain the key competitors for international students, but many more players are gaining ground. In this internationally competitive market laws which improve the international education services that the UK provides may deliver long terms gains that outweigh the short term pain that they inflict.
Saturday, 29 November 2008
Dodgy agents sacked
Melbourne's Age newspaper reported that one of the agents was Mauritius based GRS. See full story
The story identifies the broader problem of dishonest or unethical agents whose main focus is placement numbers rather than the provision of good advice and service to their clients.
This story highlights the importance of ensuring that you are dealing with an honest and competent agents. This goes for both students and institutions.
Students need to ensure that they are working with a good education agent to ensure that they get the very best advice possible. After all, deciding to study abroad is a big decision.
For institutions the reputational cost of having your name associates with a dodgy agent could be very high. In a very competitive international recruitment market. This is a risk not worth taking.
How do you know if you are dealing with a good agent?
There several things you can do:
- Ask if the agent is registered as an education agent in the country in which they are operating. If they are, ask for their registration number and check it with the relevant authorities.
- Do a Google search on the agent's name and business name to see if anything concerning comes up.
- Ask the agent for references and check them. You might be able to save time if the agent is listed on my edagent and has had their references independently checked.
- Ask the agent for a list of the institutions they act for. If necessary ask for proof in the form of letters of authority. Students - at the very least you should ensure that the agent is authorised to act for the institution/s you want to attend.
- Be clear up front about the fees that the agent charges. If the agent is going to charge you a fee, ask what it is for and shop around.