If a recent story in the Toronto Star is anything to go by Canada needs to take a long hard look at itself when it comes to recruiting Indian students to study in Canada.
Last year just 6,937 Indian students chose to pursue further study in Canada. Just under 97,000 chose Australia.
The reason for this disparity is simple - Australia recognises the value of education as a valuable export industry in its own right, and Canada apparently does not.
Ok so you can't believe everything you read in the press, but if the Star article is even half right, Canada's efforts to market the country's educational institutions fall somewhere between non-existent and "we're thinking about it...it's definitely on our to do list".
The article highlights the contrasting approaches of Australia and Canada when it comes to education marketing in India - the former well funded and professional, and the latter woefully under funded and half hearted.
The Australia/Canada link is interesting. The economies of the two countries are quite similar, with both traditionally reliant on raw materials and agriculture as the mainstays of their export industries. It is interesting then that the approaches to international education are so different. International education is now the third largest export industry in Australia (behind iron ore and coal) and is worth over $14bn. That's a lot of dough, especially in the midst of a global financial crisis. It would rank nowhere near as high on Canada's list of exports.
The Toronto Star article focuses on universities and largely ignores the vocational education and training (VET) sector. Australia's success in attracting VET students makes the situation look even worse for Canada. In Australia in the 12 months to December 2008 the VET sector ranked first by volume of commencements and second by volume of enrolments. VET was the fastest growing sector in both enrolments (46.4%) and commencements (46.1%). For both measures, this was the highest rate of growth in any sector. 82.9% of VET enrolments came from Asia and this region experienced growth of 51.5%. The three largest markets in this sector by volume of enrolments were India (52,381), China (25,431) and Nepal (12,813).
Canada should lift its game in India for its own sake. Until it does Australia will continue to reap the benefits.
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So what is the deal? is this the problem of the colleges? or is this the problem of the government denying visas continually?
ReplyDeleteWhat a shame, not exploiting our publicly-supported education system for potential profit!
ReplyDeleteIt's too bad we can't also follow Australia's lead in being highly reliant on the international student fees to have the system function. While we're at it, perhaps we can also emulate their debate around compromised educational quality that has resulted from a profit vs. quality driven recruitment agenda.