US institutions turning to agents?

A recent article in the Times Higher Education predicts that US institutions will increasingly begin to use recruitment agencies in coming years.

In the past US institutions have generally made less use of agents than their counterparts in key competitor markets, including the UK and Australia. Part of the explanation is that the practice of using agents is widely viewed as unethical in America.

Predictions of increasing use of agents will be music to the ears of agents in key offshore markets. Institutions in the UK, Australia and elsewhere who are already using agents will need to consider the implications of more competition for the attention of their education agents.